Dehner, Europe’s largest garden centre chain, is THE garden expert for everything to do with the garden, flowers, soil, fertilizer and garden tools. It offers absolutely everything you need to successfully grow and breed plants. Our task was to communicate this claim in a simple and friendly manner.
In a friendly and extremely eye-catching manner, we showed what happens when people use Dehner products. Because an expert can take plants to new heights.
During the “Summer Festival in the Park” in Munich’s Olympic Park, 12 mammoth trees on the park’s most prominent boulevard were “repotted” into oversized flower pots. Of course, they hadn’t really been repotted. Instead, real pots had been taken apart, placed around the trees, reassembled and filled with soil. In addition, oversized garden markers had been installed, and stuck into the pots like seals of approval. This advertised the Dehner garden experts’ motto: “Dehner, everything that makes plants great”. In addition, the campaign was extended to digital media with a QR code prize draw. The creative implementation strikingly demonstrated the idea of “growing above and beyond”. It became immediately clear exactly who was responsible for making the trees grow so fast: Dehner.
Corporate Communication & PR
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