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WMF YARI BILLBOARD

WMF YARI BILLBOARD

Task
To convey to the target group the quality and sharpness of the new “YARI” Damasteel knife by WMF in a relevant fashion.

Idea
The sharper the knife, the thinner you can slice. And the literal sharpness of the knife became clear as you literally peered through slices of salami, salmon and ham on citylight billboards.

Implementation
We placed the campaign images in citylight boxes. The kicker: Since the images were printed on transparent film, the neon tubes inside the box shone brightly through the revolving images of “thinly sliced” food – providing visible proof of the sharpness of WMF’s YARI knives.

Info

Client
WMF

Secteur
Knives

Catégorie
Out of Home

Votre Contact

Team Business Development

Team Business Development

+49 89 2050-30

E-Mail: request@plan-net.com